CSR & Sustainability.

We are more than just a business.

We integrate sustainability across our entire value chain — from raw materials and manufacturing to social impact and community engagement.

Raw Materials

We work directly with local Egyptian loofah farmers and workshops, building long-term partnerships that support rural livelihoods and ensure consistent supply of quality natural materials.

Egyptian Loofah:

  • 100% plant-based, renewable, and biodegradable
  • Plastic-free alternative to synthetic products
  • Grown without harmful chemicals or synthetic additives
  • Minimal water and chemical use during processing
  • Natural sun-drying reduces energy consumption
  • Short supply chain from farm to factory minimizes transportation emissions
  • Efficient cutting techniques and by-product reuse reduce waste

Social Responsibility

Within Our Operations: We comply with Egyptian labor laws and maintain safe working conditions, fair wages, and employee healthcare programs. Our workforce is predominantly female, and we actively provide employment opportunities and skills training for women. We have also integrated team members with disabilities into our operations.

We encourage employees to participate in environmental volunteer programs and community initiatives, fostering a culture of environmental consciousness that extends beyond the workplace.

Community Engagement: We actively support local communities through:

  • Employment and training opportunities (with focus on women)
  • Environmental education programs
  • Healthcare campaigns for employees and neighborhood communities
  • Neighborhood clean-up and beautification initiatives

These initiatives create meaningful impact for both our employees and the communities where we operate.